UX / UI
5 de outubro de 2023Front-end
10 de novembro de 2020
The following project was a partnership with a group of friends in Brazil.
IMOWA Academy was part of a project whose main initial purpose was to offer free online classes to students who could not afford to pay for a programming language course with adequate support.
The construction of the brand identity had the function of contributing to the transmission of the objective of the project that was to generate greater interest in this area among low-income young people.
To generate a greater connection between the brand and the target audience, the color choices were based on the colors of the identity of the film Wakanda Forever. This film had a huge impact in Brazil, especially among young black people who live in the most marginalized regions of the country.
The main target group: Black and mixed-race people who make up the majority of the population in the most violent regions of cities.
Tool: Figma; Illustrator.
2021
Branding - ideation, development and implementation
Style guide
The style guide was based on the user target group and the company goals.
The brands listed below represent part of my portfolio as a freelance graphic designer in Brazil. Each brand represents a different client or group of clients. And in each creation process, it included steps such as client meetings to gather information, market research, and analysis of competing companies.
During this period, I had the opportunity to develop the visual identity of these companies, contribute to defining their concept, and help shape the Mission, Vision, and Values they aimed to convey.
The process follows branding guidelines to build a solid identity that connects with the target audience.
Tool: Illustrator.
Look - Brand representing for an online women's clothing store.
Allfit - Brand developed representing a company that sells clothing specifically for dance and gymnastics.
Scout - Creation of a brand for a group of engineering partners who offer consultancy.
Under the Sun of the Backlands - Brand for a game based on the culture of a region of Brazil, which is characterized by a more arid climate.
80's Robots - Creating a brand for a fictional game.
Soft Pet and Soft Lavanderia - Two companies in different sectors (one is a pet care company and the other is a laundry company), but the owner wanted them to have a similar identity.
