NA-KD . Landing pages . 2021
25 de junho de 2025Resourced . PLM Software . 2023 – 2024
24 de junho de 2025
Overview
Since 2018, this volunteer-driven initiative has been dedicated to providing global education, positively impacting communities in Brazil and three African countries. The organization works to transform lives by expanding educational access and opportunities.
Goal
Develop a website that effectively communicates the organization’s mission, scope, and impact, fostering greater understanding of its achievements. The site aims to increase engagement, attract new volunteers, and encourage donor support to sustain and expand the project’s reach.
Role: UX researcher, UI designer | Main tool: Figma | 2024 | Customer: Teaching Without Borders
Benchmarking
After researching the target users, we conducted a benchmarking analysis to explore how similar organizations structure their digital presence. This helped us identify effective strategies, content organization, and engagement methods. The insights gained were key to shaping a user-centric, intuitive website aligned with both user needs and volunteers team standards.
User flow
A clear outline of the steps users need to follow in order to successfully become a volunteer and get involved with the organization
Style guide
Once the wireframes received client approval, the project’s visual identity was established prior to building the website pages. This approach ensured that the design adhered to a consistent standard, grounded in the existing brand guidelines.
Final prototype
During the development of the prototype, some essential points were considered to align the design with the project’s mission. Although the team of volunteers works with children living in extreme poverty, the idea was to highlight the joy and hope that they demonstrate when receiving support from Teaching Without Borders.
The visual objective was to convey the essence of childhood and the educational environment through welcoming elements: organic lines, a warm color palette and smiling faces. These resources were chosen to create a light and positive experience, reflecting the human and emotional impact that the organization seeks to promote.
